Century – Critique


“Century” is the focus of this week’s critique.  It is a photo of a Century logo on a fire hydrant.  It was taken about two weeks ago.  The fire hydrant was close to where I live.  Let’s talk about the photo’s strengths and weaknesses.

The colours of the photo are very striking.  As you can see, the vibrant red is intimately set against a dingier yellow.  If you look closely at the yellow negative space, it looks like the top portion of a “5” or a “S.”

I also like the texture of of this photo.  You can definitely see the rough and bumpy texture that dominates on this fire hydrant.  The singular texture and dual colour scheme create a very simple composition.

One potential weakness is that the photo may be too simplistic.  Does the colour, graphic nature, or texture enough to keep your attention?  Or will you lose interest very quickly after just a glance?

If you didn’t know that this was a logo on a fire hydrant, would you look at the photo and give up on it because you had no idea what the photo was?  Is it too abstract?

Please let me know what you think! Thanks!



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